Seller's Guide

Everything you need to know about putting your home on the market, accepting an offer, and closing on your home.

A Step-by-Step First Time Seller's Guide

Putting your home on the market can be a stressful process, especially when you don’t know what to expect. Fortunately, with the help of an experienced agent and this easy to follow guide, you can smoothly complete the process. Following these steps will help you prepare so you can get organized and sell your home for the best price possible.​​​​​​​

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Step 1: Understand Why You're Selling

What do you want to accomplish with the sale of your home? Do you want to make a certain amount of money that you can put toward a larger or nicer home? Do you need to sell it as soon as possible to facilitate a move to a new city or area? Once you understand your needs, you can better craft your offer. For example, if you need to sell quickly, you might want to price your home lower than if your goal is to make a certain profit margin. Make sure you convey these needs to your real estate agent once you choose one so he or she can adjust your selling price accordingly.

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Step 2: Determine Selling Price

Knowing how to price your home is one of the most important parts of the selling process. When you set a fair price in the beginning, you’ll get the most interest from other real estate agents and prospective buyers. Overpricing your home could lead to reduced interest, and underpricing leads to receiving less than what your home is worth. Working with a real estate agent is the best way to determine the right selling price for your home. An agent with experience can determine what other comparable homes are selling for, evaluate the current market, and may even suggest a home appraisal.

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Step 3: Start Preparations

If you’ve kept your home in showroom condition since you’ve lived in it, you’re in the minority of homeowners. Once you price your home, it’s time to start getting it ready to be shown to potential buyers. This includes getting rid of clutter, depersonalizing the space so that buyers can envision themselves in the space, making any small repairs, and doing a deep clean to make sure your home is in pristine condition.

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Step 4: Develop a Marketing Strategy

I will develop a marketing strategy that is perfect for advertising your home. This involves listing the home and then driving the right people to that listing through social media campaigns, agent-to-agent referrals, traditional media, or SEO advertising. My team creates a marketing campaign that aims to get the most possible traffic to your listing in the first three weeks after becoming a client.

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Step 5: Evaluate Offers

Receiving an offer is an exciting part of the process, but it doesn’t mean the journey is over. I will evaluate each offer and make sure the party making the offer is prequalified or pre-approved by a mortgage lender and that their offer is acceptable to you. If the offer is too low, you can make a counter-offer or offer other ways to bridge the gap, such as covering some or all of the closing costs, making repairs, adjusting the move-in date, or leaving some appliances or fixtures for the new buyer.

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Step 6: Accept an Offer

Once I deem the offer is acceptable, I will review the proposed contract to make sure it’s all in order and includes the necessary components such as deposit amount, down payment, financing, inspection rights and repair allowances, contingencies, settlement date, and a list of fees and who will pay them. When both parties have agreed to the term, a final contract will be prepared by your agent.

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Step 7: Get Ready to Close

You have accepted an offer and are now very close to the end of your selling journey. But first, you and the buyer must make a list of what needs to be done before closing. In some cases, your home may need to be formally inspected, surveyed, and appraised. In other cases, major or minor repairs will need to be made before the house can close. I will head up efforts to develop and execute this list, get each action item paid for by the correct party, and make sure everything is in order by the closing date. A few days before the closing date, I will call the company closing the transaction to make sure everything is ready to go. If you haven’t done so already, you also need to make arrangements to move out of the home so the new buyer can take possession.

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Step 8: Close

You’ve reached the last step in the seller’s process. When you close on a home you are selling, you are legally transferring ownership of the property to the new buyer. I will meet with the company closing the transaction to sign the final paperwork and go over any issues that have not yet been taken care of. During this time, you can also make plans with your real estate agent to handle final details such as canceling utilities, cable, and lawn or trash services, changing the name on accounts that the new owner is retaining and ensuring the new owner has instructions for all appliances that will remain in the home.

Congratulations!

Once you have sold your home, you’re free to take the next step on your journey. Whether this is relocating to a new city, moving into a larger home, or downsizing and enjoying your life as empty-nesters, knowing all your selling responsibilities have been taken care of will help you achieve peace of mind for your new path.

Our Testimonials

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Beverly

Beverly

I recently moved to Cary from VA and was very impressed with Cindy from our first meeting. Not only was she very professional and personable (right down to her kindness to my very large dog who had to be with me at all times du...
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Ann J.

Ann J.

Moving across the nation and buying a house during a pandemic is no easy feat- especially when you buy the house via zoom. I would never have attempted this without as professional an agent as Cindy Poole Roberts. She was recom...
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Rebecca B.

Rebecca B.

Cindy is an amazing REALTOR! My husband and I just bought our first home in Raleigh. At the beginning of the process, we didn't know where to begin. Now, after closing, we are much more informed and are so happy with our home a...
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Sherry

Sherry

Cindy is extremely knowledgeable when it comes to the entire Raleigh and Triangle Real Estate Market. We bought a home in North Raleigh last September and Cindy negotiated a fantastic deal for us in a very demanding market. We ...
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Kathryn

Kathryn

My husband and I were connected with Cindy when we contacted Fonville-Morrisey about a home we were interested in viewing. We looked at many different homes in different sections of Raleigh, and Cindy offered us invaluable info...
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Joe and Denise

Joe and Denise

We came down from the Northeast and started working with an agent with a different firm, and we were not at all happy with that experience. We met Cindy at an open house she was hosting and we liked her immediately. Once we sta...
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Sarah L.

Sarah L.

Cindy is absolutely amazing. I have bought and sold 3 homes with her over the last four years and could not be happier with her approach. She is, by far, the best real estate agent I have ever worked with. She is responsive, de...
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Kevin M.

Kevin M.

Cindy sold a home for us in 2007 and we couldn't have been more pleased with the experience. My wife and I agree that if we move again our first call would be to Cindy. We also never hesitate to mention her to friends or family...
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Julie M.

Julie M.

My husband and I worked with Cindy to buy our first house together. We had a great experience and consider Cindy a great family friend. She helped us to make sure we were not rushed through the process and made the right decisi...
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Sally

Sally

Renee met all of our expectations and many times exceeded them. We had a contract fall through so we relied on her to get us through that process and she did so with flying colors. Not only did she fulfill all our needs as our ...
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Pj W.

Pj W.

We met with a number of REALTORS before choosing Cindy. We were impressed with her knowledge of the real estate market in our neighborhood and with her professional manner, but also with her friendliness and willingness to trul...
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Ellen

Ellen

Cindy not only becomes your REALTOR, she becomes your friend. That's important because she'll look out for you with that little 'extra'. I bought my 1st home June, 2009 from Cindy. She showed me many properties I liked, but whe...
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Vicki P.

Vicki P.

Cindy was a pleasure to work with! She seems to work all hours of the day and night, as she was always easy to get a hold of. In a very hot market, she helped us nab the home we wanted, in the neighborhood we wanted, in the bud...
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John

John

Cindy was wonderful to work with. She always had our best interests in mind, worked hard to know exactly what we were after during our house search, and was extremely patient with us as we asked multiple questions! Being a firs...
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Mia

Mia

I wish I could leave more than 5 stars. Cindy is the best REALTOR in the Triangle! I was a first home buyer, so I needed someone patient and knowledgeable, and she was the perfect person to be with me every step of the way. She...
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Paul & Sherry D.

Paul & Sherry D.

Cindy was our REALTOR during a very active buying market. She was able to negotiate a very good deal for us and we ended up with a gorgeous home in North Raleigh. She is extremely knowledgeable of the area, has great interperso...
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Patrick

Patrick

Cindy has helped me with real estate since early 2000's. You won't find a more knowledgeable REALTOR anywhere. She is always able to negotiate the best deal for me and my family. Cindy is professional, intelligent, punctual and...
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Joe and Denise

Joe and Denise

Can’t thank Cindy enough! I know you went above and beyond, adjusted to all the late arising issues, got a sale price and terms well beyond our expectations, and just plain gave us peace of mind that you were on top of things ...
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Mike & Sandy M.

Mike & Sandy M.

Cindy came highly recommended to my husband and me by one of my co-workers. We listed our home with Cindy in September and it has recently sold. Cindy went over and above the call of duty to make sure that we closed without a h...
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R. Welch

R. Welch

We used Cindy to buy and sell two different homes, and we were very pleased with her service both times. She was always available when we needed her, and worked hard to make sure that everything went very smoothly. Both of my h...
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